If MiO changes your water, MiO Sport changes the game. For the launch of MiO Sport, we took regular office-worker Calvin and, with just a simple squirt, transformed him from paper-pusher to college athlete to top-draft prospect to shoe endorser to world-class phenom right before your eyes. We also included a series of hidden videos to air with the spot on YouTube that allows viewers to get to know these personas in a little more detail.
MiO SportView Project
TAXI nabbed a Silver Effie for effectiveness at the 45th annual North American Effie Awards for Boston Pizza’s “The Joy of Finger Cooking” campaign. At the centre of the campaign was the world’s first cookbook for people who just don’t want to cook – men.
The Joy of Finger CookingView Project
Do you know how hard it was for a caveman to catch a woolly mammoth for dinner? It was really, really hard. And he wasn’t the only poor bastard who had a hard time eating well in his day. Knights, cowboys, Vikings and even peasants all endured tough times, especially mealtimes. But something tells us they would have loved Boston Pizza’s new Pizzaburger. So eat one for them. They’ll rest easier knowing you ate one in their honour.
The PizzaburgerView Project